Godrej Appliances: Flaunt to Feed

Godrej Appliances, a home appliances brand, launched a charitable campaign that helped gather donations for undernourished children in India, as well as increase brand sales.

Campaign details

Brand: Godrej AppliancesLead agency: WATConsultRegion: APAC

Objectives

Godrej Appliances has a history of being a socially responsible brand seeking opportunities to give back to society.

Food being one of the major domains for the brand and with a need to refresh recall for their range of microwaves, we planned a campaign that helped undernourished children in India.

Target audience

Instagram which has 16 million+ active users in India were primarily the target audience for this campaign. We also reached out to the same people on Facebook with specific interests in food & cuisine...

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