FOX Networks Group: FOXplay

FOXplay, a digital streaming service, successfully launched its new e-commerce shopping feature in Turkey.

Campaign details

Brand: FOX Networks GroupLead agency: FOX Networks GroupRegion: EMEA

Strategy

Objective

FOXplay, in addition to its extended formats, original content and iconic movies both Turkish and foreign, also incorporates the brand new "shop while you watch" feature, which is a first in the industry for all series and program all season. The purpose of developing this feature was to answer one common question shared by thousands of viewers: "Where can I buy that product that I loved when I saw it on screen?" The brand new shopping interface that has been added to...

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