Campaign details
Brand: Ford FocusAgency: Ingage MediaRegion: EMEA
Strategy
Objective
Ford carried its legendary heritage in the C segment to the smart automotive world of the future with the Ford Focus, and aimed to direct its innovations to consumers and make experiences visible. The biggest problem here was that the target audience was not fully aware of the technological features of the Focus.
While implementing the project, establishing maximum interaction with the consumer and customizing the Ford Focus experience were among the biggest goals.
Target Audience
Men between the ages of 30 and 45, ABC1,...