Fiat Chrysler Automobiles: Jeep

Jeep, a car manufacturer, used it website to build excitement for the reveal of its new Wrangler model while also creating sales leads by driving users to Sign Up for Updates (SUFU).

Campaign details

Brand: JeepLead Agency: Publicis.Sapient

Strategy

Objective

The launch of the 2018 Wrangler was the most important vehicle reveal in over a decade for the Jeep Brand. Our objectives were to use the website to build excitement and create buzz for the reveal moment and to create sales leads for Fiat Chrysler Automobiles (FCA) by driving users to Sign Up for Updates (SUFU).

As the most important vehicle in the Jeep Brand lineup, the all-new Wrangler had hefty sales goals. We had to ensure our launch strategy communicated vehicle improvements that were coming, without implying that...

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