Excedrin: Take Two

Excedrin, a painkiller brand, increased awareness in the US by launching an influencer contest campaign that gave the opportunity for migraine sufferers to relive a moment they had missed due to a migraine.

Campaign details

Brand: ExcedrinAgency: Weber Shandwick

Strategy

Objective

Excedrin Migraine has a high awareness of 99% and unparalleled loyalty in the U.S. The challenge? Getting people to understand that heads are special and deserve a special medicine instead of treating migraines with general OTC pain medicine such as Tylenol or Advil. How do we convince migraine sufferers to add Excedrin to their carts?

Enter Excedrin Take Two: an integrated campaign, rooted in research, that shows migraine sufferers that Excedrin can help you stop missing life's memorable moments due to migraines, so you can get back to what...

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