Eskinol: Be the star – first ever online celebrity search

Eskinol Naturals, a facial care brand, launched a campaign in the Philippines to build awareness, regain relevance and increase market share.

Campaign details

Brand: EskinolLead Agency: Mindshare PhilippinesRegion: APAC

Strategy

Objective

Eskinol is known to be the pioneer of Facial Care in the Philippines and has been a trusted brand since its market launch in 1945. Though it remains as the market leader among deep cleansers today, Eskinol has been greatly challenged by a changing landscape and its evolving consumers. The brand has lost shares to previously smaller brands like Nivea and Garnier, both backed by their innovations with an evolved proposition.

However, there is still a clear space for Eskinol as the brand has established...

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