Emergen-C: Emerge Our Best Campaign

Emergen-C, a vitamin drink supplement, increased sales and market share in the US by launching video and Instagram ads that positioned it as an everyday brand for wellness, not just when you're sick.

Campaign details

Brand: Emergen-CAgency: Revolution Digital

Strategy

Objective

The wellness category has experienced explosive growth over the last few years, with global wellness market size estimates surpassing $4 trillion in 2020. While myriad trends and subcategories have been emerging and combining to accelerate the pace of change, it's perhaps most important to acknowledge the undeniable truth that as technology and mobile devices have helped us to learn more about our health, the more aware and interested we've become in identifying opportunities to improve our health in every aspect of our lives.

With consumers increasingly understanding the multidimensional...

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