Elidor: X Udemy

Elidor, a haircare brand, positioned itself as a brand that contributes positively to society and cares about women's development in Turkey by collaborating with an online education platform.

Campaign details

Brand: Unilever ElidorAgency: MindshareRegion: EMEA

Strategy

Objective

The COVID-19 pandemic effected our lives in several ways, especially women's. Women's education was disrupted. During this period, many women searched for online education. At Elidor, we set out with this insight in mind in order to support our women, just as we always have. Through our campaign, we aimed to support them and their development.

Target Audience

Our target audience was women aged 18–44 female who wanted to improve themselves with several different courses. Also we segmented our audience as, students, working women and girls....

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