Dunlop Tyres SA: Dunlop Mobile Search

Dunlop Tyres SA, a tyre manufacturer, launched and ran Google My Business for the Dunlop Zone network in order to increase awareness and improve its location-based search in South Africa.

Campaign details

Brand: Dunlop Tyres SAAgency: Conversation LABRegion: EMEA

Objectives

The core objective of this strategy was to drive brand awareness for the array of Dunlop Zone stores. We wanted to do this by capturing mobile users with a new search strategy for Dunlop Tyres SA using Google My Business.

Through data analysis, we identified two business related problems and an area of potential growth for Dunlop:

  1. Mobile was a leading driver of search queries , and how to drive further traffic.
  2. The most searched for elements on the site was the Dealer Locator app,...

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