Dubai Properties: La Vie

Dubai Properties, a property development company, promoted its new La Vie residence in Dubai with an interactive mobile campaign across the UAE and Saudi Arabia.

Campaign details

Brand: Dubai PropertiesAgency: AdColonyRegion: EMEA

Strategy

Objective

In today's world where the property industry is in high demand and there is so much variety in terms of location, social opportunities, safety, and price, it is getting more and more difficult for property brands to attract the attention of their potential customers in a cluttered & scrollable ad space. Considering this and striving to stay one step ahead of its competitors Dubai Properties wanted to combine unique experience, knowledge of customer behavior, and engagement in its mobile advertising campaign in order to convey its...

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