DreamWorks Animation: Turbo Racing League / $1,000,000 Shell-Out

This case study describes how DreamWorks, an animation company, created a mobile game in order to promote the release of 'Turbo', an animated film.

DreamWorks Animation: Turbo Racing League / $1,000,000 Shell-Out

Campaign details

Advertiser: DreamWorks AnimationAgency: DreamWorks AnimationCategory: In-App Advertising – Gaming or OtherRegion: NA

Strategy

DreamWorks Animation SKG, Inc. redefines a snail's pace and makes mobile history with the action-packed Turbo Racing League App and the $1,000,000 Shell-Out Contest brought to you by Verizon.

The game, inspired by DreamWorks Animation's recent summer film "Turbo" about a snail who gains super-speed, featured the first contest of its kind to shell-out one million dollars in real cash prizes.

In the $1,000,000 Shell-Out, players could show off...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands