Dove: You are more beautiful that you think you are

Dove, a skincare brand, created video postcards to show women in Russia how much others appreciate their beauty, even if they don't see it themselves.

Campaign details

Brand: Unilever Russia DoveAgency: Initiative RussiaRegion: EMEA

Objectives

The core of our campaign is working with an everlasting problem of low self-esteem and feeling unattractive among women. Dove's social mission is to help them release their feeling of dignity and self-confidence through personal compliments from their beloved ones on their own social network pages.Dove reminds women about their advantages, which people around them appreciate, and engages them into communication with our campaign in a relevant place and with a very personal video-message. Of course, the main objective of our campaign was the...

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