Campaign details
Brand: DİMES
Advertiser: Genart Medya
Country: Turkey
Strategy
Objective
DİMES aimed to develop a project which attracts breakfast preparation enthusiasts. DİMES is not only willing to differentiate itself while communicating with squeezed juice consumers by means of assembling various media and content behaviour habits, but also wanted to show how the joy of breakfast begins with preparation and ends with a sip of squeezed orange juice. Using computers or mobile phones to check recipes while preparing breakfast is neither easy nor hygienic. Hence, DİMES aimed to utilize technology in a creative way so that it...