DIMES: Milkshake Launch

DİMES, a soft drink brand, maintained brand loyalty and rejuvenated its perception among Generation Z in Turkey by producing the first long-life milkshake with on-the-go packaging.

Campaign details

Brand: DIMESAgency: Reklamania Creative

Strategy

Objective

DİMES aimed to maintain brand loyalty and rejuvenate its perception in the Z generation. For this, DİMES brought milkshake to the shelves, which is only found in cafes and appeals to the cool and fun lifestyle of the target audience. DİMES produced the first long-life milkshake with an on-the-go package in Turkey. DİMES Milkshake is a social and digital product like its target audience. The brand created a new category of beverages that will become internet-celebrity.

The aim was to create an emotional bond with Gen Z, to get...

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