Dimes Breakfast Street Foursquare Campaign

DIMES, a health food brand, carried out a successful digital campaign using navigation app Yandex Navigation to reach Turkish consumers stuck in traffic.

Campaign details

Brand: DIMESAgency: MG MEDIARegion: EMEA

Strategy

Objective

The campaign objectives are as follows:

  • To expand the brand awareness for our target group
  • To reach 1 million people.
  • Reach and Engagement were our primary KPI's, it was measured by social media.
  • To make our target group try out our product which is newly launched
  • To bring a new perspective for the integrated mobile and guerilla projects.
  • To create new channels to engage our consumers.

The brand operates in Turkey. The core target group is the Turkish Market.

There were a couple of challenges we...

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