Campaign details
Brand: Johnnie Walker- DiageoAgency: OMD, OMNICONRegion: LATAM
Objectives
The brand wanted to get closer to young partygoers that are seeking to enjoy the night to the fullest, within a big event market with numerous party offers, and a lot of competition in the liquor and spirits category. The Brand wanted to reach this target at the perfect moment of the party to increase their sales of Johnnie Walker Red and the engage the audience through the perfect media channels to get its objective.
Target audience
Young people aged 21-37 – the millennials or...