Diageo: The Olympic Games in RIO with ‘Bossa in Blue’ by Johnnie Walker

Drinks brand Johnnie Walker delivered offers to tourists arriving in Brazilian airports with the help of mobile data and geolocation technology.

Campaign details

Brand: Bossa in Blue by Johnnie Walker - DiageoAgency: AdsmovilRegion: LATAM

Objectives

Brazil, August of 2016. Athletes, press, and more than 500,000 foreign tourists arrived in Rio de Janeiro to be part of the biggest sports event of the year: The Summer Olympic Games in RIO. Of course, the brand wanted to take part of one of the most important events in Rio de Janerio offering its product to every foreign tourist visitor with the right message at the perfect time and the perfect place.

Target audience

Rio de Janeiro announced that the...

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