Dettol: Jingle all the way

Reckitt Benckiser, a multinational consumer goods company, got involved in Global Handwashing Day by placing its brand Dettol in a children's game to educate them on handwashing and hygiene.

Campaign details

Brand: Reckitt Benckiser/DettolLead agency: GreedyGame Media, Interactive AvenuesRegion: APAC

Objectives

Global Handwashing Day, celebrated on the 15th of October, is a global advocacy day dedicated to increasing awareness and understanding about the importance of handwashing as an easy, effective and affordable way to prevent diseases and save lives. Reckitt Benckiser wanted to play a positive role in this global movement and reach the young kids and educate them about the importance of hand wash and hygiene. For this campaign, the Dettol team had identified mobile games as an opportunity. The challenge the brand...

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