Campaign details
Brand: DettolAgency: Publicis Media IndonesiaRegion: APAC
Strategy
Objective
Dettol first started 80 years ago, where it was first used for the cleaning and disinfection of skin during surgical procedures. In line with how they have started, every year, Dettol pledged to do more for the health of families across the world.
As the unfortunate COVID-19 situation hit the world, Dettol wanted to do its part by promoting the correct handwashing habits to help curb the spread of the virus. The campaign was rolled out in Southeast Asia in Singapore, Malaysia, Thailand and Indonesia....