Dettol: TikTok #HandWashChallenge

Dettol, a cleaning supplies brand, launched a handwashing challenge on TikTok in Southeast Asia to promote good handwashing techniques among consumers.

Campaign details

Brand: DettolAgency: Publicis Media IndonesiaRegion: APAC

Strategy

Objective

Dettol first started 80 years ago, where it was first used for the cleaning and disinfection of skin during surgical procedures. In line with how they have started, every year, Dettol pledged to do more for the health of families across the world.

As the unfortunate COVID-19 situation hit the world, Dettol wanted to do its part by promoting the correct handwashing habits to help curb the spread of the virus. The campaign was rolled out in Southeast Asia in Singapore, Malaysia, Thailand and Indonesia....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands