Dancow Nutritods: Dancow Nutritods 2020

Dancow, a growing up milk brand, positioned itself as the toddler and pre-school expert in Indonesia and drove growth in the category by launching Dancow Nutritods.

Campaign details

Brand: Dancow NutritodsAgency: MindshareRegion: APAC

Strategy

Objective

To be recognized as the toddler and pre-schooler expert in Indonesia.

Dancow as one of the biggest Growing Up Milk products in the market has an ambition to drive penetration by launching Dancow Nutritods. Dancow Nutritods uniquely offered the best of toddlerhood and pre-school holistic support for parents that consists of:

  • Product: DANCOW Nutritods, tailor-made nutrition for Indonesian toddlers and pre-schoolers;
  • Service/program: Nutritods 101, the service platform created by our Nutritods council expert.

Dancow Nutritods' objective is to increase awareness and be recognized as the toddler...

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