DAC Group: Mobile-First and Hyper-Local – A Strategy for All Seasons

OAK + FORT, a fashion brand, developed sustained growth by leveraging paid digital advertising for the first time.

Campaign details

Brand: DAC GroupAgency: DAC Group

Strategy

Objective

OAK + FORT is a fashion brand that provides accessible luxury for women and men who seek everyday essentials reimagined with a modern minimalist approach. Since launching its first boutique in 2010, OAK + FORT has grown rapidly, largely supported by grassroots marketing and word of mouth. Brand loyalists were actively engaging on social media, but by the time OAK + FORT approached DAC in 2019, the company had not yet made an entrance into paid digital advertising. E-commerce revenue, while growing at a healthy pace, was coming...

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