Coty/Sally Hansen: ManiMatch App
Campaign details
Brand: Coty/Sally HansenAgency: CotyCategory: Mobile AppRegion: NA
Objective
Choosing the perfect shade is traditionally both the most fun and the most difficult aspect of shopping for nail color; consumers surreptitiously dab color onto a single or several nails to approximate how given shades might look on their hands in relation to skin tones, mood or outfit. ManiMatch flips the trial-only-post-purchase shopping experience that has always frustrated nail color shoppers, transforming the process into a moment of discovery, excitement and pleasure.
Users can try on the rainbow of...