Coty/Sally Hansen: ManiMatch App

This case study describes how Sally Hansen, a US nail colour and nail care brand, transformed the process of choosing a nail colour into a moment of pleasurable discovery with the help of a mobile app.

Coty/Sally Hansen: ManiMatch App

Campaign details

Brand: Coty/Sally HansenAgency: CotyCategory: Mobile AppRegion: NA

Objective

Choosing the perfect shade is traditionally both the most fun and the most difficult aspect of shopping for nail color; consumers surreptitiously dab color onto a single or several nails to approximate how given shades might look on their hands in relation to skin tones, mood or outfit. ManiMatch flips the trial-only-post-purchase shopping experience that has always frustrated nail color shoppers, transforming the process into a moment of discovery, excitement and pleasure.

Users can try on the rainbow of...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands