Campaign details
Brand: CornettoAgency: Standby Creative GroupRegion: EMEA
Strategy
Objective
As Cornetto, the brand of love, we wanted everyone to talk about Cornetto on Valentine's Day with an extraordinary strategy by using the transformative power of love to bring our brand new product Unicornetto to our consumers!
We have placed the aspect of love that changes our lives with its transformative power at the center of our campaign. Based on this approach, we set up an interactive campaign this Valentine's Day with our launch product Unicornetto, almost coming from the world of fairy tales!