Cornetto: Unicornetto Lovers Fountain

Cornetto, an ice cream brand, transformed a busy public transport stop in Turkey on Valentine's Day to promote its product Unicornetto.

Campaign details

Brand: CornettoAgency: Standby Creative GroupRegion: EMEA

Strategy

Objective

As Cornetto, the brand of love, we wanted everyone to talk about Cornetto on Valentine's Day with an extraordinary strategy by using the transformative power of love to bring our brand new product Unicornetto to our consumers!

We have placed the aspect of love that changes our lives with its transformative power at the center of our campaign. Based on this approach, we set up an interactive campaign this Valentine's Day with our launch product Unicornetto, almost coming from the world of fairy tales!

Target...

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