Companionship will not be powered off

Madhouse Inc created an online platform that gathered over 120 brands and 12 hero apps under the same campaign, to prove that smartphones can be a relationship building tool during the Chinese New Year.

Campaign details

Brand: More than 120 brandsLead agency: Madhouse Inc.Region: APAC

Objectives

Though a lot of people think that mobile devices are building walls between family members, we believe that family members can get even closer and have best companionships by using mobile devices and mobile Internet.

As the Chinese New Year is an occasion for Chinese families to get together, we launched a mobile campaign by joining hands with more than 120 brand advertisers and 12 hero apps, bringing premium content and interactive mobile ad to the audience. It helped App users to get...

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