Colgate Palmolive (India): Pocket Dentist

This case study explains how Colgate, a dental brand, made basic oral care accessible in rural India to gain trust and positively influence its brand image.

Campaign details

Brand: Colgate Palmolive (India) LtdLead agency: Red Fuse Communications IndiaRegion: APAC

Objectives

In rural India, it is rare to find or get access to a professional dentist. With just 1 dentist being available for 50,000 people, most rural Indians never get to visit a professional dentist in their entire lifetime. They depend on street-side quacks with rusty implements and dodgy credentials. Lack of professional advice, coupled with poor oral hygiene, and non-adoption of simple preventive habits causes millions to suffer from easily-preventable tooth loss and dental diseases.

Target audience

As a responsible brand,...

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