Coca-Cola Freestyle App

This case study explains how Coca-Cola, the soft drinks brand, redesigned the Freestyle dispenser's user experience by introducing the Coca-Cola Freestyle app.

Campaign details

Brand: Coca-Cola FreestyleLead agency: Bottle RocketRegion: NA

Objective

Simply put: there's nothing like Coca-Cola Freestyle in the beverage world. Coca-Cola's complete redesign of the Freestyle dispenser's user experience stands as an early example of IOT and macro trend of personalized brand experiences.

Target audience

Coca-Cola Freestyle's intended target audience is adults 16-34 who are frequent visitors of restaurants, movie theatres, and convenience stores where Coca-Cola Freestyle is found. With soft drink sales decreasing and the demand for personalization and customization increasing, Coca-Cola created Coca-Cola Freestyle with the goal to keep this demographic fully...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands