Coca-Cola: Coke iBeacon Cooler

Coca-Cola, a carbonated soft drinks brand, used a mobile notification-based campaign to get students to use their break-times interacting with each other rather than being on the phone.

Campaign details

Brand: The Coca-Cola Company/Coca-ColaLead agency: Circus DigitalRegion: APAC

Objectives

Coca-Cola has been promoting upliftment and social fun during break time for years.

We noticed that during break time, students scatter into different small groups. They focus on their smartphones and not each other. This lack of interactions turns Break Time into dull time.

We wanted to change that by getting students to interact with each other.

Target audience

Students in high school & university.

Creative strategy

We turned break time into a time for togetherness. The Smart Cooler that connects students together by...

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