Campaign details
Brand: Coca-ColaAgency: Carat TurkeyRegion: EMEA
Strategy
Objective
This campaign was all about re-igniting the connection between screen time and enjoying ice cold, uplifting Coca-Cola.
Capitalizing on the Golden Age of Content
The golden age of content can be summed up in one short word: more. More channels, more shows, more stars, more minutes, more devices, more ways of watching, more pixels, more flexibility, more technology, more "did you see…." content. In the golden age of content, a greater choice has lead to more enjoyment. And the mobile is at the heart of this...