Club Mahindra: Making TV Ads clickable!

Club Mahindra, an Indian travel company, increased website traffic and encouraged people to book a holiday by creating a mobile campaign that targeted viewers of its TV commercial.

Campaign details

Brand: Club MahindraLead agency: FCB UlkaRegion: APAC

Objectives

People plan (endlessly) for holidays. But how many actually go for it?

Club Mahindra, India's premier 'vacation-ownership' resort brand created a campaign to address just this. The campaign communication identified with 'Busy' people, a large Indian target group of upwardly-mobile professionals, and used wonderful visuals to trigger a 'vacation-planning impulse'.

However, more than most countries, Indians don't act on their 'holiday impulse'. In fact, Expedia recently ranked India as the fourth most holiday deprived country in the world.

For Club Mahindra, traditional large-scale campaigns on...

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