Chupa Chups: The Fun Stimulator Always-on-content Campaign (2019 - 2020)

Chupa Chups, a confectionery brand, launched an interactive mobile campaign in Vietnam to promote its brand among Vietnamese teenagers.

Campaign details

Brand: Chupa ChupsAgency: Dentsu One

Strategy

Objective

Chupa Chups is one of the most popular candy brands for Vietnamese teens. In 2019, Chupa Chups introduced the brand idea of Forever Fun to keep the fun of childhood going forever. With Forever Fun, Chupa Chups aims to become the new fun buddy for Vietnamese teens and become the No.1 candy brand in Vietnam in both volume and revenue. Also, Chupa Chups aims to further expand its business by launching many new innovative products.

While the brand is well-known, brand personalities are not yet established, making it...

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