Cheetos: Rock Scissors Paw

PepsiCo, a food and beverages company, launched a gamified campaign across a range of channels to promote its latest Cheetos product in Turkey.

Campaign details

Brand: PepsiCoAgency: OMDRegion: EMEA

Strategy

Objective

Cheetos and it's brand hero Chester character stands for 'liberating playful mischief' and owns the 'family fun' territory. At our latest new product, Cheetos crisps were shaped for a legendary game, in Cheetos way: Rock Paw Scissors.

We needed to tell the rules of the game, make our consumers play, enjoy this hilarious game against Chester, with saying: this is the #cheetoswayofgame.

Target Audience

Our target audience were families with kids, and young teens who were heavily engaged in social media and mobile world.

To make the...

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