Cheetos: Mustache

Cheetos, a brand of cheese puff snack, launched an interactive mobile video ad to promote its latest moustache-shaped product in Turkey.

Campaign details

Brand: CheetosAgency: OMDRegion: EMEA

Strategy

Objective

Cheetos and it's brand hero Chester character stands for 'liberate playful mischief' and owns the 'family fun' territory. Cheetos continuously invests on playful product initiatives that would fuel up its positioning. At our latest new product, Cheetos crisps were 'mustache' shaped. And we needed to make Cheetos Mustache, the new trend and fun at digital world.

Target Audience

Our target audience were families with kids, and young teens who were heavily engaged in social media and mobile world. We wanted to reach them at their most loved...

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