Bye Bye Fever: Penguin Hunting

Hisamitsu, a pharmaceutical company, wanted to familiarise mothers in Vietnam with its cooling fever relief pad product Bye-Bye Fever.

Campaign details

Brand: Bye Bye FeverAgency: Hakuhodo Digital Vietnam & HSACRegion: APAC

Strategy

Objective

Hisamitsu wanted to familiarize Vietnamese moms with its cooling fever relief pad product – Bye-Bye Fever. Hisamitsu is confident that the product is good because of its Japanese quality, 10-hour cooling effect and scientifically proven effectiveness. However, while Hisamitsu is known and trusted for its other products, it needed to establish Bye-Bye Fever as one of its key products – this will allow Hisamitsu to strengthen its market-leading position. In order to this, Hisamitsu needed to get the products in the...

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