Buscapé: Black Friday Live

Buscapé, the largest comparison site in Latin America, took advantage of mobile and Facebook Live technology to inform consumers of its Black Friday promotions.

Campaign details

Brand: BuscapéAgency: JotacomRegion: LATAM

Objectives

Black Friday is the most expected shopping day of the year all over the world. However, in Brazil, it is the most suspicious shopping day of the year. Consumers use to call it "Black Fraud" for being tired of cheated every year by greedy retailers and paying the "half of double price" on the promotions. Buscapé wanted to go beyond the price comparison service, potentializing the reach of the offers to all consumers in Brazil, proving that it has the most secure and reliable environment to buy on...

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