Braintree: Tour de Tech

This case study explains how Braintree, a global payments platform, partnered with urban cycling programme Buzzbike to engage leaders of mobile and e-commerce companies with its 'Tour de Tech' campaign.

Campaign details

Brand: BraintreeLead agency: Havas MediaRegion: EMEA

Objectives

Braintree is a global payments platform that powers businesses at the forefront of mobile disruption. Our target audience, leaders of mobile and e-commerce companies, are a sought-after crowd, tribal and averse to traditional advertising.

To reach them, we knew we had to find a way to play a part in their everyday lives. We needed to show Braintree's benefits - not just tell them. So we created an engaging brand experience that improved the lives of these hardworking, mobile-savvy, on-the-go entrepreneurs.

The measure of success was...

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