Bodeboca: How did the Bodeboca acquisition campaigns outperform during lockdown?

Bodeboca, an online wine retailer, increased return on investment (ROI) and generated 85% more app downloads in Spain.

Campaign details

Brand: BodebocaAgency: Addict MobileRegion: EMEA

Strategy

Objective

With more than 6,000 references, Bodeboca – a Pernod Ricard Group brand – is the leading online wine retailer in Spain. Its app was launched in 2015 and is gradually gaining importance within distribution channels. Today, the app represents more than 17% of the brand's turnover and has established itself as an important lever in Spanish households.

Having said that, the brand is seeking to generate a positive ROI and increase the app users' number by collaborating with Addict Mobile, a Digital Virgo's company which was...

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