Bliblimart: m-Select campaign takes grocery shopping from bricks to clicks

Blibli, an e-commerce brand, launched a campaign in Indonesia during the COVID-19 pandemic to promote Bliblimart.

Campaign details

Brand: BliblimartLead Agency: Wavemaker IndonesiaRegion: APAC

Strategy

Objective

In 2020, like many countries, Indonesia was struck hard with over million Covid-19 cases and the highest death rate in the entire SEA region. With Fears and anxieties reaching an all-time high, Indonesian government had no choice but to impose a lockdown, leaving Indonesian consumers struggling to secure daily essentials like fresh produce, baby care products, cleaning supplies and other daily supplies.

While eCommerce was definitely an option but people were and still are not used to buying daily essentials on eCommerce. Further, not many...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands