Bepanthol: #Babil'sNumber

Bepanthol, a skincare brand, improved brand perceptions by collaborating with a local celebrity and embedding brand messaging in a newly released TV series.

Campaign details

Brand: BepantholAgency: Wunderman ThompsonRegion: EMEA

Strategy

Objective

As Bepanthol Skincare, we needed to differentiate in skincare category among the heavy clutter, building up on the medicated skincare heritage. Yet, we also needed to change the brand perception from treatment to everyday skincare. To rapidly reinforce every day usage message, we've decided to work with a local celebrity, Aslı Enver, who was associated with our brand characteristics and highly regarded in our target audience. However, we needed an unusual approach to create WOM to have a strong brand association with our celebrity from the...

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