Bank of America: Local Impact Initiative

Bank of America, a financial services brand, launched The Local Impact campaign that demonstrated its commitment to making progress on society’s biggest issues and to helping clients and communities in the US, particularly amidst the COVID-19 pandemic.

Campaign details

Brand: Bank of AmericaAgency: Foundry 360

Strategy

Objective

In today's uncertain environment, people, businesses, and community organizations are applying their most innovative thinking to tackle a wide range of emerging problems. But in order to do that, they need support. This year, Bank of America stepped in to help by investing in communities across the country and committing $100 million in Local Impact philanthropic grants. These grants were distributed to over 1,000 local organizations that are working to address urgent issues like food insecurity, medical response, and protecting vulnerable populations.

Our challenge was to highlight...

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