Avianca's Carla Chatbot

This case study explains how Accenture Interactive, a customer experience brand, helped Avianca, the national Colombian airline, enhance relations with clients by creating a chatbot, Carla.

Campaign details

Brand: AviancaLead agency: Accenture InteractiveRegion: LATAM

Objective

Accenture Interactive together with the national Colombian airline Avianca are aware of how social media has radically changed the way brands and people communicate, nowadays we want to interact more, have meaningful conversations and be listened to. Messaging apps have overlapped social media apps. Avianca sought to enhance relations with clients to become more personal. That's why we have created Carla, a special chatbox for Avianca, which humanizes content, to allow for natural conversations with passengers and directly connect with them.

Creative strategy

Accenture Interactive identified...

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