Campaign details
Brand: AT&TLead agency: Turner Entertainment NetworksRegion: North America
Objectives
Our brief was to create a contextually relevant, mobile-led way for fans to connect and engage with Conan for his return to NYC, both on-site in New York and at home, wherever they lived.
Specific objectives for this AT&T and CONAN partnership:
- Align the AT&T brand with CONAN's tech savvy, passionate and engaged fans during a key event.
- Enhance the consumer experience of CONAN through cutting edge technology powered by AT&T.
- Bring CONAN to the fans in a way that has never been done...