Asian Paints Corporate: Where The Heart Is

Asian Paints Corporate, a paint company, engaged with its Indian audiences by creating a web-series that featured iconic Indian celebrities to make the brand synonymous with high quality home decor.

Campaign details

Brand: Asian Paints CorporateLead Agency: Madison MediaRegion: APAC

Strategy

Objective

Asian Paints has long since been known for their iconic campaign "Har Ghar Kuch Kehta Hai".

With the consumers developing a taste for finer things in life, we wanted to create the next big phenomenon in home décor inspiration, something that would make Asian Paints synonymous with décor.

Increasing consumption trends and searches around 'Celebrity Homes' make it evident that People always yearn to get a peek inside the personal lives of their favorite celebs, they draw inspiration from their lifestyle.

So we...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands