Aquafina: Smart cap watered reminder

This case study details how Aquafina, a bottled water brand, targeted millennials in Vietnam by using smart technology and 360-degree video to show them the health benefits of drinking water.

Campaign details

Brand: Suntory Pepsico Vietnam Beverage / AquafinaLead agency: Mindshare VietnamRegion: APAC

Objective

51% of Vietnam realize that they should drink enough water daily in order to maintain and improve health. Everyone is caught in their daily hectic schedule and they trade-off their health needs unconsciously. They drink water only when they feel extremely thirsty, otherwise water intake takes a back-seat in the daily routine, especially with the absence of any reminder to drink water regularly throughout the day.

Aquafina is the market leader for the water category in Vietnam. Since 2014 it has...

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