Campaign details
Brand: Suntory Pepsico Vietnam Beverage / AquafinaLead agency: Mindshare VietnamRegion: APAC
Objective
51% of Vietnam realize that they should drink enough water daily in order to maintain and improve health. Everyone is caught in their daily hectic schedule and they trade-off their health needs unconsciously. They drink water only when they feel extremely thirsty, otherwise water intake takes a back-seat in the daily routine, especially with the absence of any reminder to drink water regularly throughout the day.
Aquafina is the market leader for the water category in Vietnam. Since 2014 it has...