App Samurai: Covid19 Resilience Grant EMEA

App Samurai, a service used by app makers to grow their apps, launched a global campaign to assist start-up apps during the COVID-19 pandemic.

Campaign details

Brand: App SamuraiAgency: App SamuraiRegion: EMEA

Strategy

Objective

In May, 2020, App Samurai, released its Covid-19 Resilience Grant aimed to help build resilient app-based startups that were positively impacting the community during the pandemic. In total, the Covid-19 Resilience Grant awarded 12 apps a total of $84,000 in App Samurai advertising credit. Beyond assisting outstanding apps with their user acquisition and marketing efforts, we wanted to help support app-startups to weather the storm of economic uncertainty, so that they could become tomorrow's unicorns.

We also aimed to emphasise the credibility, reliability and trustworthiness...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands