Campaign details
Brand: AkbankLead agency: HypeRegion: EMEA
Strategy
Objective
Our main objective was to increase the number of credit card sales through our digital channels by increasing our reach in digital platforms. For the potential customers; our mobile app, msite and desktop were enabling users to quickly and easily apply for a new credit card. For us, "digitalization" of the credit card sale process meant reaching to more customers with a much lower cost. Further, once we gain such customer through our digital channels we knew that we could understand their needs better, provide better...