AdColony & South African Tourism brand campaign

South African Tourism, an organisation for the promotion of tourism, launched an interactive video ad campaign that successfully increased the number of visitors to South Africa.

Campaign details

Brand: South African TourismLead agency: AdColony & The MediashopRegion: EMEA

Strategy

Objective

South African Tourism collaborated with AdColony for its mass reaching environment (north of 16 Million Unique Users into Africa), as well as their in house creative resource, and best in class technology capability, to create an impactful, interactive, educational & engaging mobile experience for their South African Tourism Campaign. The objective of the campaign was to deliver a completed 30 sec video, to drive awareness and emotional connection with the brand, with the end goal of South Africa being considered as...

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