Why marketers are the real chattering class
Winston Fletcher
Marketing guys and agency contact guys have a quirky relationship. Like an arranged marriage, they are usually yoked together by their elders and (maybe) betters. And their mock matrimony is expected to last for years. At first they hardly know each other, yet their union is supposed to spawn delightful offspring pronto: offspring that will bring happiness, joy and shedloads of money to their elders and (maybe) betters.
No, it isn't a full-blown marriage, nor even a civil contract, but they do have to cuddle up close and cosy. Before long...