What marketers can expect from China's slowdown
Tom DoctoroffJ. Walter Thompson Company
Confronting China's slowdown, multinational marketers must resist the urge to compete based on price.
In China, multinational manufacturers are confronting a first-in-a-generation structural slowdown. Vigilance is in order. Panic is not. The bottom will not fall out of the market but some sectors may enter a state of suspended animation.
Chinese consumers, even the most upwardly mobile ones, are cautious even in the best of times. And China's Millennials, the so-called 'Post 90s' cohort, are a particularly wary lot. For the past decade, seven million people have...