View from Brazil: land of football, beaches and alternative ways to pay
Ralf OhlhausenPPRO Group
Brazil has taken to e-commerce, but international retailers need to accept local payment methods.
In 2015, 36.1 million of Brazil's 200 million population will have purchased products online. While this is a low percentage by European standards, it still means it has more online shoppers than Benelux and the Nordics combined.
Famous for its world-class footballers and six-foot supermodels, Brazil can also boast of being the largest e-commerce market in Latin America, and it's anticipated it will be quite some time before it relinquishes...