The unacceptable face of capitalism

In light of the recent Volkswagen emissions scandal, this article argues that for too long, some of the leading companies in the world have behaved as if the law does not apply to them.

The unacceptable face of capitalism

David PearsonThe Worshipful Company of Marketors

The VW emissions scandal illustrates that for too long, some of the leading companies in the world have behaved as if the law does not apply to them.

In 1973 the British Prime Minister Edward Heath, in a statement in the House of Commons on the Lonrho affair, said: "It is the unpleasant and unacceptable face of capitalism, but one should not suggest that the whole of British industry consists of practices of this kind." The phrase 'the unacceptable face of capitalism' stuck to Lonrho's reputation and that...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands